4/20/2023 0 Comments Omniweb login resort![]() According to the Tork Green Business Survey, for most 'green' consumers in Canada (60 per cent), the recent economic changes have had no effect on the amount of green products or services they purchase. "A clearly optimistic finding of this survey is that 'green' products and services are no longer subjected to the forces of the economy," says Kapalko. In addition, households with children indicated a stronger likelihood to purchase green products and services (91 per cent) than the 84 per cent of respondents without children. While surveys in other geographies indicate a strong propensity for millenials (under 34) to lead the pack in adopting green purchasing habits, in Canada the survey results suggest that older green shoppers are more likely to do so because it is better for the environment (52 per cent of Canadians over 55 vs. Whether they are early adopters or just picking up on the trend, Canadians on the whole are strong believers in green products and services, with 43 per cent believing that it is just getting started, and 39 per cent believing it is the new norm.Īn interesting nuance in the Canadian study is found in the age and family demographics of 'green shoppers'. This could mean finding new suppliers with sustainable alternatives, or identifying operational areas of 'green improvement' that are cost effective and efficient." "If they haven't already, companies will need to determine how to incorporate meaningful sustainability strategies into their business and production practices. "It's not enough to say something is biodegradable or sustainable to keep ahead of the curve," said Kapalko. This fact combined with the knowledge that their prime purchase driver is the care of the environment itself (48 per cent) rather than other motivations means organizations should showcase their environmental commitment beyond their direct business offer. However, most of those purchasers look for third-party certification (33 per cent) or conduct their own research (24 per cent) to verify claims. "The key takeaway for Canadian organizations is that 86 per cent of Canadians are buying green, so products and services with environmental claims are likely a fundamental driver in a customer's purchase decision," said Mike Kapalko, sustainability marketing manager for SCA's North American away-from-home professional hygiene business. ![]() ![]() ![]() As an international leader in creating an ethical and sustainable marketplace, SCA worked with Leger in Canada to capture in-the-moment consumer insights that reflect market trends. The findings, that suggest an important shift to mainstream green purchasing practices, are a result of an inaugural survey on green purchasing behaviours and attitudes in Canada commissioned by SCA, the maker of the Tork ® brand of away-from-home hygiene products. OAKVILLE, ON, J/CNW/ - Canadians are increasingly looking for green products and services, and many are even willing to pay more for them, but they may be selective on which they choose based on the strength of environmental claims. Tork Green Business Survey indicates high expectations from consumers on environmental offerings and claims ![]()
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